Website Redesign Strategy and Toolkit
Role:
UX Strategist, UX Researcher, Art direction, UI Designer
Methods:
Know/Don’t Know/Assume, Stakeholder Interview, Secondary Research, Usability Testing, User Interviews, Card Sort
Tools:
Figma, Google Workspace, Zoom, Keynote
Deliverables:
Presentation
Tool Kit
(view deliverables below)
The Client:
Sustainable Farming Association
The Sustainable Farming Association (SFA) was formed in 1987 when concerned farmers, desiring to care for the land and planet, needed a way to share knowledge with one another and created a farmer-to-farmer education network. It’s grown to encompass chapters throughout the state, farming and agricultural resources, and hosts popular events and festivals.
Challenge:
The SFA site was originally created in 2012 and hasn’t had a major redesign since. Content has been added haphazardly over time, by multiple parties, resulting in a cluttered, overloaded, and structurally tangled jumble.
Goal:
The stakeholders expressed their desire for the site to be useful, easy to navigate, and provide farmers a sense of community, as well as being a vehicle for sharing technical skills and resources.
The Process
1. Discovery & Research:
As a group we we worked together on a know/don’t know/assume exercise prior to our initial client call. During the call our client expressed their desires for the site. They want the site to be:
1. Useful
2. Easy to navigate
3. Provide farmers a sense of community
4. A vehicle for sharing technical skills and resources.
We then undertook a comparative analysis of other sites and performed usability tests and contextual inquiries with farmers, current site users, and SFA members
A highlight was setting up a table and performing a card sort next to a field of goats!
Through our research, we discovered who the site's users are, what they’re looking for, and what pain points they encountered; the biggest takeaway being . . . .
while the information on the site was useful, it was too difficult to find
CONTEXTUAL INQUIRY
USABILITY TESTING
CARD SORT
CARD SORT
FIELD OF GOATS
COMPARATIVE ANALYSIS
2. Design and Solutions:
Based on our findings we went to work on materials to create a tool kit the SFA can utilize as a launch pad to begin their redesign. The toolkit included our comparative analysis, personas and user journey maps, a before and after states of the website’s information architecture, an accessibility guide, a style guide, and annotated wireframes.
You can find examples of the deliverables below:
Conclusion:
As a team we conducted research with potential and actual users of the SFA website, determined meaningful, and produced guides for the SFA team to utilize during their redesign process. We believe utilizing the proposed changes and tools we’ve provided will create a successful out come for the SFA’s future.