Website usability evaluation for a non-profit organization advocating digital wellbeing
Role:
UX Researcher, UI Designer
Methods:
Evaluative, Generative, and Remote Moderated Research, Heuristic Analysis, Usability Testing, Think Aloud Protocol, Affinity Diagramming
Tools:
Figma, Google Workspace, Zoom, Slack, Pens and Paper
Deliverables:
Findings and Recommendations Report
The Client: LiveMore ScreenLess™
LiveMore ScreenLess™ is a non-profit organization that advocates and promotes digital wellbeing for and with young people through a collaborative and comprehensive community approach, promoting balanced and intentional use of technology and social media.
LiveMore ScreenLess provides educational training and presentations, consultation, and professional development to schools and community partners, all centered around its mission of balanced and intentional use of technology.
Website Goals
· Bring awareness and understanding of tech misuse and overuse
· Bring awareness to the solutions and services the organization provides
· Clearly communicate what the organization does and what engagement looks like
· Provide a platform for young people to directly share their experiences
· Establish the organization as a trustworthy resource.
Evaluation Goals
· Determine the gap between who we are and what we do
· Is that gap affecting people’s first impressions and understanding of what we do?
· Find out how to make it easy for educators and education decision makers to understand what we do and evaluate our benefit to their school or district.
The Process
1. Discovery
Utilizing the brief supplied by the client, I spent time familiarizing myself with the website in order to gain insights, identify pain points, and determine possible focus areas for upcoming usability testing. The areas of interest were entered into an initial Affinity Diagram.
Affinity Diagram
2. Analysis
Based on the findings our initial familiarization a heuristic analysis was performed with areas of the website determined to have the most benefit to the the user goals. The findings of the analysis were reviewed and discussed with the team.
From these reviews a script was developed for usability testing.
3. Testing
Remote and in-person testers were asked to think aloud while accessing different areas of the website.
The feedback obtained from participants during usability tests were synthesized through Affinity diagramming
Conclusion:
A findings and recommendations report was created and provided to the client.
You can view the report by clicking the button below.
Results:
From the client:
”WOW! The usability and findings reports are just incredible. Your work is thoughtful, thorough, and most importantly - it is applicable and useful! One particular aspect of your work that has resonated highly with our team is that you get us! You take the time to ask questions and really LISTEN. Then you dive in and apply your range of expertise and knowledge to provide us with super useful information.”